Dry January

We’re thrilled to announce that Strada is the official food partner of Alcohol Concern’s Dry January 2016.

It all kicks off on January 1st and to celebrate our partnership, and to support customers who are ditching the booze in January, we'll be adding a range of sensational dealcoholized wines and an authentic Italian alcohol free beer to our drinks menu. These dealcoholized wines are made using a similar method to a traditional wine, with the grapes being fermented and aged in small oak barrels before going through a gentle filtration process to remove the alcohol, whilst retaining the distinctive wine taste.

Dry January fits perfectly with our ‘good life’ philosophy; proper wholesome food created from some of the best quality ingredients in the market. The initiative has grown massively in the last couple of years, with over 2 million people going dry last January, so we’re delighted to be able to help you stick to your resolutions without sacrificing your social life!

You can find out more and sign up at www.dryjanuary.org.uk and keep a lookout for exclusive Strada treats for taking part!